Aiming for a thinner iPhone, Apple is working on an iPhone 17 'Air' model for 2025, according to Bloomberg
Smart play
Her move could prove to be a “smart game”. It looks like Apple is planning to debut this iPhone Air in a single model, rather than the entire iPhone 17 series, as the technology and large screens of the Pro series cannot currently be squeezed into such a thin device.
This means that the alleged new model will likely sit between an iPhone 17 and iPhone 17 Pro, with a slimmer design we've never seen from Apple before.
In a hypothetical ad for the new product, the company would showcase its elegance with the specifications of a regular iPhone.
In the past, Apple's attempts to change the size, such as the iPhone 12 mini and iPhone 14 Plus, have not worked, but a thinner, sleeker iPhone (equipped with the new Apple Intelligence features) may be just what the company needs. company to boost sales.
“The longest upgrade cycles the iPhone has had were when there were visible changes to the phone,” Gene Munster, CEO of Deepwater Asset Management, told Business Insider.
Eventually, the more powerful cameras and built-in assistants found in the Pro series will reportedly make it to the slimmer form factor of the phone.
Four 'strong years'
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Munster believes thinner iPhones could be a successful hardware refresh for Apple as it continues to weave AI into its software. After sluggish iPhone sales last quarter, Apple is banking on its upcoming changes for success with four “strong years” ahead.
In the short term, Apple will likely convince many iPhone users to switch to the iPhone 16 series, which won't feature the new slimmer design come September in order to experience the Apple Intelligence experience.
Indeed, there's a good chance many consumers will be willing to forgo Pro-level features if that means that they will be among the first to get a new iPhone design.
