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Next Previous Bank of Cyprus customers go HOME • INSIDER • CYPRUS • Bank of Cyprus customers go digital
& nbsp & nbspΘεανώ Θειοπούλου & nbsp; & nbsp;
Bank of Cyprus customers are gradually moving away from the bank branches and choosing the alternative electronic networks and generally the digital environment for their transactions. According to the data given in the financial statements of the first quarter of 2022, it seems that the customers of Bank of Cyprus are becoming more and more … digital, enhancing the digital transformation of the group.
As the bank notes, “the adoption of digital products and services by customers continued to grow and gain momentum in the first quarter of 2022 and beyond. At the end of April 2022, 92.5% of the number of transactions related to deposits, cash withdrawals and transfers inside and outside the bank, were made through digital channels (an increase of & nbsp; approximately 26.1% from 66.4% in September 2017, when the digital transformation program started). In addition, 79.6% of private customers choose digital channels to execute their transactions (an increase of 19.4% from 60.2% in September 2017). “
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At the end of April 2022, the Bank of Cyprus notes, “the active users of the mobile banking application and the active users of QuickPay increased by 22.3% and 40% respectively, during the last 12 months. The highest number of QuickPay users so far was recorded in April 2022, with 138 thousand active users. Respectively, the highest number of QuickPay payments so far was recorded in April 2022 with 402 thousand transactions. At the same time, new & nbsp; features, such as the management of fixed deposit accounts, as well as the deposit of checks through the BoC Mobile app and the opening of new lending products, entirely through the digital channels of the group, will soon be available to customers. p>
During the first quarter of 2022, the bank continued to invest in its digital services, further enhancing its competitive advantage, it is noted. “Digital OnBoarding has been improved for better customer service of the IBU (International Business Unit), through a new process and the addition of four new countries. Finally, through the digital customer opening, the bank's product is offered to young customers aged 18 to 25 “.
The digital transformation of the bank, noted in the financial statements,” focuses on the development of digital services and products improve customer experience, streamline internal processes and introduce new ways of working to improve the work environment “.
The group” aims to introduce the digital economy platform (Jinius) to create new sources of income in the medium term, taking advantage of the bank's strong market share, know-how and digital infrastructure. The platform aims to bring together all stakeholders, connect businesses with each other and with consumers, and create opportunities in both the banking and wider service sector. This platform is expected to enable the bank to strengthen its relationship with its existing customers, to attract new customers and to optimize its operating expenses “.
