Bean Bar: Coffee according to your mood

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30 May 2022 INSIDER • GOAL • IN-CYPRUS • PROPERTY • CYPRUS-IS • CAREER LIKE • GOING OUT • XRYSES SYNTAGES • ACTIVE • PHILGROUP NEWS & nbsp; SOCIETY & nbsp; INSIDER & nbsp; OPINIONS & nbsp; GOING OUT & nbsp; CULTURE & nbsp; SPORTS & nbsp; AUTO & nbsp; GOOD LIFE & nbsp; USEFUL & nbsp; PRINTED EDITION & nbsp;

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Next Previous Bean Bar: Coffee according to your mood HOME • INSIDER • BRAND VOICE • Bean Bar: Coffee depending on your mood

The new brand that is expanding rapidly and gaining ground among consumers

It may take only a few months to operate, but it has managed to grab the attention of consumers and gain their preference. The reason for the Bean Bar, the newly established brand of the company ATHEX Papaellinas & nbsp; Emporiki, which made its dynamic appearance last fall, opening so far five stores within Alfamega supermarkets, while it continues to expand.

The coffee sector in the Cypriot catering market has flourished in recent years. This is a highly competitive market, in which there is a large number of companies of different sizes. The ATHEX Company Papaellinas Emporiki has been active in this market for a long time, through the cafes of Alfamega Supermarkets. Nevertheless, evaluating the data in this market and recognizing that there is still room for new chains, the Company decided to go one step further and create its own brand.

Despite the fact that the size of the coffee market in Cyprus is limited, however, no signs of saturation have been recorded yet. On the contrary, it is found that there is still room for activity of new chains. And this is because going out for coffee is deeply rooted in Cypriot culture. It is a form of entertainment and socialization, an occasion for meeting friends, a need that has been intensified by the pandemic in recent years.

The first store of the Bean Bar chain was opened in September 2021. Today, the Company has five stores within the Alfamega Supermarkets in Polemidia, Kapsalos, Trimiklini, Acropolis and Metropolis Mall in Larnaca. The cafes are open Monday to Saturday from 7:30 am to 7:30 pm and on Sundays from 9:30 am to 7:30 pm. The store at Metropolis Mall is open daily from 8:00 am to 8:00 pm, while on Sundays it opens at 9:00 am. At the same time, consumers in Nicosia, Larnaca and Limassol can order and enjoy Bean Bar products wherever they wish, as the company works with the well-known food ordering platforms Foody and Bolt.

With the compass of authenticity

< Bean Bar entered the market with claims, showing that it is not another chain that is coming to be added to the coffee market in Cyprus. This is a brand that, with a compass of quality, authenticity and freshness, aspires to make a difference.

The authentic coffee flavors it serves are a key ingredient in the recipe for success. Coffee lovers can enjoy a blend of Latin America and three special single-variety coffees from Costa Rica, Brazil and Nicaragua at the Bean Bar.

Wanting to identify the coffee it offers, the company has identified each of these flavors with a different mood, so that the friends of Bean Bar have the opportunity to choose the ideal flavor for them, depending on their mood. For… cool types, the taste from Latin America is suggested, while the coffees from Nicaragua, Costa Rica and Brazil are identified with the Calm, Wild and Alive moods respectively. The brand, which also offers wonderful juices and ready-made snacks, still stands out for its freshness, originality and liveliness. The Bean Bar has introduced a new philosophy in the field of coffee, transmitting positive vibes and radiating joy and vitality, while it aspires to create a new “tribe” of people with different ideas, perceptions and preferences, who have in common their love for quality coffee. Trademark of Bean Bar are also the unique and with special identity and colors, interiors of the brand.

Embraced by consumers

Despite the fact that it has been operating for only eight months, the Bean Bar has piqued the interest of consumers, something that is confirmed through the steady increase recorded in orders. In her statements, the General Manager of Bean Bar, Solia Kyprianou, pointed out that “coffee lovers have embraced the Bean Bar and have integrated it into their daily life, a fact that makes us very happy. Both the traffic in our stores, and the number of orders recorded through the delivery service so far, encourage us to continue with enthusiasm the expansion of the brand. The great response of the people strengthens the belief we had from the beginning that the Bean Bar came to stay “.

Fast expansion speeds

The positive response from consumers encouraged the company to move forward with the brand development plans. From the beginning of the operation of the Bean Bar, the people behind the brand had drawn up a plan for the rapid expansion of the chain, both within the Alphamega Supermarkets and autonomously. For 2022, the plans include the opening of a number of stores throughout Cyprus. Among other things, the creation of a Bean Bar is planned within the stores of the Alfamega Supermarkets in Skarinou, Lakatamia and Paphos, in the Alfamega Aphrodite Supermarket. At the same time, the opening of two large, autonomous Bean Bar stores is underway, one in the old port of Limassol and one on Makariou Avenue in the heart of Nicosia. In particular, for the Bean Bar on Makarios Avenue, which will be the flagship of the chain, the company has at its disposal a large store on the ground floor of building 360. In this store, the visitor will be able to enjoy beyond the known Bean Bar products and breakfast, brunch or lunch, against the backdrop of the special aesthetic environment of the Bean Bar.

From the afternoon, the store will operate in a more lounge atmosphere, where guests can enjoy hot or cold drinks, to the sound of relaxed music.

Bean Bar Loyalty App

Same hour, the company prepares to create the Bean Bar Loyalty App. Through this application, the customers of the chain will have the opportunity to order their coffee, receive personalized offers and participate in a rewards program, contests and games.

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