The concept of what CRM is and what it can do has changed dramatically in recent years.
The adoption of CRM, globally, is a fact that no one can deny as several tech giants compete with each other in the new world of cloud CRM. Results are visible in customer experience and engagement, as well as customer data analysis. New CRM trends will give marketing and sales professionals all the data they need, among others.
Artificial intelligence top trend of CRM< /p>
Artificial intelligence will be among the top CRM trends in 2023, and as more and more companies start using it, CRMs are adapting accordingly. In 2019, Gartner predicted that by 2023, 50% of CRM applications would use machine learning or AI. AI improves customer experiences, automates repetitive tasks, personalizes communication and more. Thanks to AI, companies can create better relationships with customers and improve their marketing efforts.
An important advantage is the improvement of relations with customers. Artificial intelligence is integrated into business management software, analyzing customer behavior, offering a greater understanding of customer preferences and needs. A CRM tool like SoftOne's can then use this information to send personalized messages to customers, improving customer satisfaction and encouraging repeat business.
Integration with IoT
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IoT will continue to influence CRM trends in 2023. IoT is a network that connects billions of connected devices. These devices can collect and transmit data, allowing users to monitor and manage many aspects of their daily lives. A growing number of IoT devices can be integrated with business management software, allowing them to integrate IoT data with CRM data. This integration enables better management of customer touchpoints across channels.
According to Fortune Business Insights, the IoT market size was valued at $384.70 billion in 2021. The market is projected to grow from $478.36 billion in 2022 to $2,465.26 billion by 2029, exhibiting a CAGR of 26.4% during the forecast period.
Automation Enhancements
Automation is the core technology used in business management software and will continue to influence CRM in 2023 and beyond. This technology is constantly improving CRM functions to help businesses stay organized through an ever-growing list of contacts and team members. They improve functionality with features like email integration and social media management. The key benefits of automation are increased productivity, reduced costs, improved accuracy, enhanced customer experience, enhanced and continuous learning.
Mobile CRM
< p>With information instantly accessible, mobile CRM is among the major cloud CRM trends in 2023, as it is designed for use on devices such as smartphones and tablets. This enables access to customer data quickly anywhere, anytime, making business management easier.
