The 3% increase in the price of fresh pasteurized milk is not justified, the Cyprus Consumers' Association said in a statement, urging consumers not to buy milk from any company that increases its prices.
According to the announcement “as announced by the largest company for the production of fresh pasteurized milk, from Tuesday, November 9, 2021 the price of milk will increase by 3%”.
The Cyprus Consumers' Association estimates that, “any increase in the price of pasteurized milk, by any company, is not justified”. This position of the Association, it is added, “was repeatedly expressed in the media, immediately after the announcement of the price increase”.
He called on consumers to react and “do not buy fresh pasteurized milk from any company that raises its prices. To prefer the companies that did not impose increases “.
In addition, it calls on all retailers, “for the purpose of properly informing and respecting their customers, to place a clear and visible sign at the points of sale of fresh pasteurized milk that has been priced higher.”
“Consumers need to know,” he notes.