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Cypriot company won commercial battle with Apple

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The reason for the trade dispute

Κυπριακor εταιρεΙα κΕρδισε εμπ&omicron ;ρικor μàχη με την Apple

Cyprus-based video game company Apella Games has won a major commercial battle against tech giant Apple Inc., which the company said tried to block the startup from registering its name and logo with the European Union Intellectual Property Office (EUIPO), arguing that the mark was visually, phonetically and conceptually similar to that of Apple.

A press release states that in its decision issued on December 14, the EUIPO upheld an opinion issued earlier this year, rejecting the claims of US multinational that there was a possibility of confusion between the two marks by the public, including by associating Apella Games with the Apple trademark.

The EUIPO stated that “the initial overall impression that create the marks, also taking into account their visual differences, was not capable of creating sufficient similarity, which would confuse professional consumers”.

Source: www.kathimerini.com.cy

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