The biggest digital campaign ever made for the promotion of Cyprus abroad, will be implemented this year by the Ministry of Tourism, as stated by the Deputy Minister, Savvas Perdios.
According to a statement issued by the Ministry of Tourism, in a statement after the meeting of the Council of Ministers, Mr. Perdios said that the Council of Ministers decided today the action plan of the Ministry of Tourism for 2021 and the pillars on which the plan will be based are three: marketing and the promotion, improvement of infrastructure and the strengthening of special forms of tourism and the third pillar is the improvement of the competitiveness of the countryside, mountainous and remote areas.
He stated that for the first pillar “this year will be the largest digital campaign ever made abroad for Cyprus. Something very important, we all want the return of tourism to our country.
For the purpose of the campaign, we are already in the process of producing new creative material to change the tourist image of Cyprus abroad, which includes photos, videos and other productions, he said, adding that this year we will be able to highlight the country's new tourist logo. us”.
He added that “it is very important and based on the new data of the pandemic, to make a campaign at the local level, a conscientious campaign of permanent residents in Cyprus to get to know the beauties of the island and to show conscientiousness on issues such as cleanliness.” .
Regarding the second pillar, Mr. Perdios said that the Ministry of State will implement this year, after a lot of preparation, various infrastructure upgrade plans, such as cycling, diving, cultural sites, beaches, leisure centers, public toilets, in wine tasting areas, in religious tourism areas and more. We will implement, he continued, various other incentive plans for special forms of tourism, such as for cruises, conferences, trips to get acquainted with the tourist product of our country, cultural festivals, sporting events and others related to wine gastronomy and the countryside.
We will also implement, he added, ten quality signals of our tourist product, such as, for example, the special routes enriched now, the Cypriot breakfast, the nature trails and the taste Cyprus, which trains and rewards all the leisure centers and other companies that want to promote the locality and authenticity of their products.
At the same time, a digital platform is now being implemented to monitor the tourist reputation of the destination, and of the service providers themselves, said Mr. Pedrios. “If a visitor abroad reports about Cyprus or a service he received in Cyprus, we as a State Department will now be able to monitor these comments on a daily basis so that we can work with service providers in Cyprus to improve the product.”
Regarding the third pillar, Mr. Perdios said that based on a decision of the Council of Ministers, projects with a tourism aspect will be implemented in communities of Cyprus and that will improve the provision of authentic experiences on the island “.
He added that this year will be the year of the official start of the authentic 300 km inland route, which will connect all the inland communities, all the authentic experiences in practice and online.
He also said that the goal by the end of 2021 is to hold the international street food festival and the “Christmas village” festival, if conditions allow.
The Deputy Minister of Tourism said that for the marina of Paphos the assignment for the study will be made in the coming weeks, an open tender will be held for a wine gastronomy strategy, while results of environmental impact are expected for the whole national strategy 2030, as well as for sustainable tourism development. – Tillyrias.
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