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Next Elias Neokleous and Co. DEPE: Looking for a unicorn HOME • INSIDER • BRAND VOICE • Elias Neokleous and Co. DEPE: Looking for a unicorn 
& nbsp & nbspΔημήτρης Παπουτσής & nbsp; & nbsp ; In the last decade, only a few dozen start-ups around the world have managed to grow into unicorns, while thousands more have never survived the dreaded “Death Valley”
Somewhere out there (perhaps ) there is the next “unicorn” waiting to be discovered and seeking funding.
With unparalleled enthusiasm for the mythical creature that fascinates children's fiction, in the space and language of venture capital, a young company is defined as “unicorn”, whose financial valuation amounts to 1 billion Euros or exceeds this threshold and its shares. are privately held, ie not yet offered to the public or traded on a regulated market.
The inhabitants of Jerusalem will not fail to complete the above definition with the element of rarity. Depending on their risk-taking disposition, they may characterize any attempt to discover a new unicorn as extremely interesting, ambitious, or even pious. Indeed, in the last decade, only a few dozen start-ups around the world have managed to grow into unicorns, while thousands more have never survived the dreaded “Death Valley”, the initial stage in which the company has launched its product on the market. but is unable to generate income to offset the costs. Equally limited is the number of venture capital firms that have been able to recognize the investment opportunity in a timely manner and have invested in an entity that has grown into a unicorn, earning monumental profits and consequent returns on their invested capital.
In the modern state of the knowledge economy and information society, however, venture capital may have the necessary organization, staffing, financial resources and tools to enable it to find and implement investment opportunities in a start-up with dynamics of its evolution into a unicorn. Under the auspices of the Alternative Investment Agency (AIF) and within the regulatory framework outlined in European and Cypriot legislation for venture capital firms, AIF managers and Cypriot AIF, the rights and obligations of these entities to the market, supervisors and their own investors. The current legislation, which is supplemented secondarily by the European Securities and Markets Authority and the Cyprus Securities and Exchange Commission, also sets restrictions, e.g. as to the maximum percentage of their capital they can invest in start-ups or as to the categories of investors from whom they can in turn seek financing for the implementation of their investment strategy.
In the latter case, the legislative option favors investor protection, due to the risky nature of investing in start-ups as the invested capital may be lost, and allows funds to be attracted mainly by institutional investors or other categories of persons with the necessary knowledge. , experience and financial resources.
Assisted by the above scheme, venture capitalists can engage in market tracking to find investment opportunities in start-ups and, if they share the ambitious plans of the inspirers and confirm the financial and legal details, form the contractual relationship with them accordingly. the practice that has prevailed in international trade and the contractual freedom of traders, insofar as it does not contradict existing regulations of European and Cypriot law.
Apparently, the vast majority of the general population constitutes private customers , that is, consumers and households, are excluded from participating in the excitement that resembles a hidden treasure hunt to discover each new unicorn as they are deprived of the investment opportunity. However, in the normal cycle of business life and financing of any start-up – unicorn or not – private customers are the main player in the next stage which is the ultimate goal and the confirmation of success: in the introduction of the company's shares in the international capital markets.
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