Realizing that the customer experience is a selection criterion, the two companies translated our customer-centric approach into practice and provided modern and innovative solutions
Louis Pochanis, Chief Executive Officer of General Insurance and Eurolife
The goals of the insurance industry remain unchanged over time. But people are changing. With them and the conditions. Our lives are very different. This is because modern man has changed the way he works, the way he works. His communication is almost entirely digital. Even in the labor sector, the data has taken a new turn. Teleworking is no longer an emergency, but a routine process. Meetings, conferences and events until a few weeks ago only took place on our computer. The picture is equally different at the market level. Consumer habits are no longer the same. Neither are the customer's requirements. His purchases are made from the mobile phone he holds in his hand. The way he wants to be served has taken another form.
It may not be enough for companies to follow the footsteps, or tried and tested recipes. But it is a time of opportunity. So it is with the insurance industry, which more than ever has the opportunity to make the transition by providing more and more digitally affordable services.
Digitization offers incredible potential. Customers around the world are looking for a personalized experience and approach. They are constantly looking for self-service options and services and experiences to ensure it. They have high expectations and consider digital access to their contracts and requirements a prerequisite.
The winners are now only those who have proceeded with the digital transformation.
In this new environment, we are pioneers.
At Eurolife we realized from a very early age that the systems built years ago were not able to meet the expectations of our customers. We immediately invested in new software. As a modern and customer-centric organization, we have designed without delay the central platform that today contributes to the best possible digital experience, thanks to the fact that it integrates data from all systems for the benefit of customers. The myeurolife portal is a key tool for our clients that in combination with the invaluable help of their insurance consultant who will always trust them, effectively manages their contracts.
General Insurance is one step ahead of the developments. Where we chart a new course. We make technological leaps in professional customer service through a complete range of digital products. The Genikes App mobile application and the website www.genikesinsurance.com.cy are constantly enriched by providing everything that our tens of thousands of customers are looking for.
Realizing that the customer experience is a selection criterion, the two companies translated our customer-centric approach into practice and provided modern and innovative solutions.
A new corporate identity for both Eurolife and General Insurance captures the evolution and introduces the industry to an era of optimism.
Eurolife corporate identity reveals the modern insurance company of the next decade. A company that is constantly moving, caring and improving, taking care of its customers.
The new, simple and clear corporate identity adopted by General Insurance highlights their development in infrastructure, network and people.
The insurance industry is entering a period of significant change. In this new era of General Insurance and Eurolife, we are expanding the cooperation of the two companies with the Bank of Cyprus Group, looking forward to even closer relations for the benefit of the customer. This dynamic is a serious advantage for the tens of thousands of customers of the two insurance companies. It's the added value of the services they enjoy. The collective firepower we have is unsurpassed and is reflected in the hours of need where customers turn to us and find the solution they are looking for.
The road to a customer who stays happy goes through his experience at the time of service. Our trained people combined with our infrastructure and the modern digital tools we provide are a recipe for success in an age where insurance meets challenges and opportunities.
