“The country today needs companies and local brands that we can all be proud of.
One such case is the Zeta dairy industry and it is our pleasure and honor that they trust us with the Communication Strategy of their products” said Marios Ioannou – General Manager of Gnomi Integrated Communications.
The Zeta dairy industry is the modern dairy industry of the place, which, utilizing technology and at the same time combining traditional and modern production methods, offers the market a unique range of products that are loved by the consumer public. It is a healthy and award-winning family business, distinguished by its passion for quality and innovation. It is a company dedicated exclusively to the dairy category, which is why its passion is distinguished in the nutritional value, as well as in the pure and distinct taste of its products. And the unique, velvety texture of Zita strained yogurt is what makes it stand out from all other yogurts on the market, thanks to the original recipe, to which the Zita dairy industry has remained reverently faithful for years now.
“Our goal was to create a fresh campaign that fits the modern profile of the Zita brand and is definitely based on real consumer insights, with which people can identify. So we took advantage of the well-known scene that we all experience every day in the office, where one “steals” the other's yogurt from the fridge, while we cleverly use the pun: “If you want yogurt… Ask for it!!” as Marianna Zervidou – Head of Strategy & Creative at Gnomi.
It is a playful concept brought to life by well-known beloved actresses Eleni Sidera and Irini Karagiorgis, directed by Vassilis Katsoupis and produced by Cube Productions, and which will continue to unfold throughout the year with new movies, as revealed by Gnomi Integrated Communications.
The rich range of Zita dairy products consists of strained yogurt, traditional sheep yogurt, fruit yogurts for adults and children, lactose-free yogurt, as well as yogurt with a high protein content. They are produced from 100% fresh Cypriot milk, with strict standards and under the strictest sanitary conditions.
“Just as we invest in the high standards of production of our products, in the same way we intend to continue investing building the relationship with the consumers who trust us and prefer us every day” said Katerina Stylianou – Marketing Director of the company.