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How does Digital Transformation affect small and medium enterprises?

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The pandemic has accelerated the adoption of digital products and services by consumers, with the result that it is now necessary for every small and medium-sized enterprise to seek the adoption of the digital transformation of its business, in order to achieve growth and competitiveness.

Here are some of the top business benefits of digital transformation with solutions like those offered by SoftOne and how you can use it in your business.

Customer Experience

While digital transformation can affect almost every aspect of a business, its biggest impact is on the customer experience. Many of the technological advances of recent years, such as e-commerce shopping and personalized content, have primarily benefited consumers.

When we say customer experience, we're not just talking about a customer who came to the page and made a purchase. In fact, it is the combination of all the interactions and experiences the customer has with the business throughout, from the first time they see the brand to the moment they make a purchase, and all the interactions they have thereafter . After all, customer experience does not only include customer relationship management, but also the user experience of your site and even digital marketing.

Digital transformation allows the application of innovative technological solutions for the management everything related to the customer experience so they trust you.

Automate tasks to save time and money

Most small businesses have already implemented some form of automation, however, despite workflow automation playing such a large role in digital transformation, a percentage of small and medium-sized businesses have yet to take advantage of the opportunities that exist to make simple and inexpensive automation in various aspects of tasks (which are still done manually); Digital automation technology provides the opportunity to optimize business processes to gain competitive advantage. This saves significant time, freeing up employees to focus on profitable activities.

Efficient and inexpensive communication channels

Consumers are now used to operating in a 24/7 on-demand digital world where they are exposed to millions of brands and advertising content every day. Once you know who your ideal customers are, communication becomes much simpler, as well as the digital channels they use and you can prioritize them, so you don't waste marketing resources all over the place. With this in mind, it is vital to make the transition from traditional communication methods to one that focuses on delivering persuasive, concise messages designed to better connect with and engage your audience.

Communicating through digital platforms provides a means to reach a wider audience while filtering out those who are not interested in what your business has to offer. As a consequence, entrepreneurs must work on their customer strategy and identify who their ideal customers are, as well as their unique needs, and then create content that resonates with them on a personal level.

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What the pandemic has taught us is that all businesses should be able to easily adapt their business model. Adaptation is key to meeting the needs of a rapidly changing social and economic environment and its impact on small businesses.

Remember, digital transformation is not just another IT project. Instead, it is the combination of different projects that transform every aspect of your business to increase digital readiness.

Customer strategy, service strategy, competitor strategy, branding and marketing must be aligned with your digital strategy, which in turn should be designed around your business goals. Only then will you have a comprehensive strategy that supports digital platforms.

Source: eurokerdos.cyprustimes.com

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