Ogilvy Cyprus signs the new 360° campaign of the Hellenic Bank with the communication umbrella “I want becomes I can” which covers the Bank's television communication, the materials presented in other traditional media and in social media.
The campaign has already made its appearance on TV and digital media with communication including radio spots, print listings and outdoor advertising. Hellenic Bank recommends its lending solutions and reminds consumers that it is by their side to help them do whatever they want.
With our wants as protagonists, but also the feeling of relief when you know that you have someone by your side to support you and be able to help you realize your every goal and want, the TV movie presents people with whom each of us can to identify with.
It follows everyday people, ourselves, thus showing that the Bank supports each of us individually, whatever phase of our lives we are in. Whether we are professionals who want to grow or equip our business, whether we want to buy a new car, build or renovate our home, or whether we are students and want someone to help finance our studies. They are the modern consumers, it is all of us who dream of doing what we want.
The film was produced by Green Olive Films Cyprus, while the direction was edited by Vassilis Katsoupis, director of the long-awaited feature film. “Inside” starring Willem Dafoe.