25.8 C
Nicosia
Friday, March 29, 2024

Ministry of Cooperation of Commerce and FED to control misleading advertising

Must read

ΣυνεργασΙα Υ&pi ;. ΕμπορΙου και ΦΕΔ για τον ελεγχο παραπλανητικoν διαφημiσεων

The cooperation of the Consumer Protection Service of the Ministry of Energy, Trade and Industry, with the Advertising Control Body (FED) was announced on Friday at a press conference held at the Ministry, in the presence of the Minister, Natasa Pileidou. According to the announcement, following a request from the FED, this was recognized as the appropriate mechanism for handling complaints about misleading advertisements.

In her statement, the Minister of Energy, Trade and Industry, Natasa Pileidou, welcomed the FED's initiative to request recognition from the Consumer Protection Service (CPS), which constitutes, as she said, a development that comes to cover the need for a mechanism to handle complaints about misleading and unfair comparative advertising.

"We consider such collaborations to be particularly important, as they are another tool in the effort made to promote, strengthen and maintain healthy competition and consumer protection," Ms. Pileidou noted.

The next period, the FED will promote with a media campaign the possibility given to consumers and businesses to turn to it for consideration of their complaints about misleading or comparative advertising quickly and efficiently. It is emphasized that the consideration of consumer complaints is free of charge.

As the Minister explained, from now on, when the Ministry of Internal Affairs receives a complaint concerning misleading advertising from a trader to a trader or unfair comparative advertising from a trader to a trader and/or consumers, it may ask the complainant to appeal to the FED for examination of the of his complaint.

The Agency's decision will then be communicated to the Consumer Protection Agency, which will either adopt it or investigate further, if necessary, before making its final decision on the consumer's complaint.

On behalf of the Agency, the President of Sotiroullas Sotiriou, stated that the FED is the most suitable mechanism for examining complaints related to misleading and comparative advertisements. It offers, as he said, "important services in our joint effort for an orderly functioning of the market and protects consumers".

He added that in its 10 years of operation, the FED has handled over 180 cases and in more than 80 decisions are published on its website and noted that they consider it an honor for the Agency to recognize the complaint mechanism, by the Ministry of Energy, Trade and Industry and the Ministry of the Interior.

« Part III of the Consumer Protection Law of 2021 shields all those parties who desire a healthy competitive market on fair terms, he concluded.

Source: KYPE

Source: www.sigmalive.com

- Advertisement -AliExpress WW

More articles

- Advertisement -AliExpress WW

Latest article