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M&S Cyprus handed over an aid check to Europa Donna Cyprus

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The amount was raised as part of M&S Cyprus's Fashion That Matters campaign

Tα M&S Κύπρου παρΕδωσαν επιτ αγor ενiσχυσης προς τη Europa Donna Κyπρου

The amount of 15,448 euros from M&S Cyprus was handed over to Europa Donna Cyprus in the presence of Mr. Marios Charalambidis, CEO/Executive Director of Europa Donna and Mrs. Louiza Poly, Administrative Officer of Europa Donna by Mrs. Nicolas Christodoulidis and Maria Neophytos who represented M&S.

The money was raised with the aim of strengthening the long-term support of M&S Cyprus to Europa Donna Cyprus on the occasion of the celebration of Breast Cancer Awareness Month.

In particular, through the campaign, which had the title “Fashion That Matters,” M&S Cyprus presented a unique t-shirt designed exclusively for M&S stores by the famous fashion designer, Ramona Philip. This collector's t-shirt was available for sale in all M&S stores throughout Cyprus with the ultimate goal of all proceeds from sales going to the Europa Donna Cyprus organization. The amount of 15,448 euros was collected from the sales of 600 T-shirts from all physical and online M&S stores throughout Cyprus.

The representatives of Europa Donna Cyprus, upon receiving the check, warmly thanked M&S Cyprus and Ramona Philip, for the very important support, while it was noted that the money will be used to strengthen the services and programs offered to patients, to their family members and the wider public.

M&S is a brand born for women, expanded all over the world by the love of women, while continuing to evolve, focusing on the modern woman and her needs. M&S' message of hope is that only battles not fought are lost. Therefore, in this battle against breast cancer, M&S urges women to fight with all their strength, to never give up, to trust the beauty that springs from their soul, so that in their final victory they can to emit their truest smile.

M&S remains committed to this principle: always by women's side in every struggle, as a part of their everyday life capable of renewing self-confidence and their dynamism in all circumstances.

It is worth noting that the 'Fashion That Matters' campaign is part of M&S's wider Plan A brand, which addresses the environmental, social and ethical challenges that treats as an organization that respects the societies in which it operates at all levels of its operation.

Source: www.kathimerini.com.cy

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