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Next Previous New campaign” Ayia Napa Tourism Code of Ethics “HOME • INSIDER • CYPRUS • New campaign Napa »
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With a vision to make Ayia Napa a model, modern, attractive and quality tourist destination, the new project of the Municipality was presented today entitled “Ayia Napa Tourism Ethics Code”.
Welcoming him at the event held at the “Event Center” of Ayia Napa Marina, Deputy Minister of Tourism Savvas Perdios said that the message that Ayia Napa wants to give with this campaign, “is in line with one of the messages we want to give and we through the new tourist identity of Cyprus and the slogan of the Ministry of State “Love Cyprus” which is an indirect message to all those who live on the island but also to visitors from abroad that we must love and respect Cyprus “. Mr. Perdios said that the Ministry of Tourism can help in the specific effort of the Municipality of Ayia Napa with the “resumption in 2023 of the creation of the tourist police, which does not necessarily mean that it should be policed, but maybe a its roles could be education & nbsp; and encouraging visitors to respect the city, the region and the environment where they vacation. “
“There will also be discussions with the Ministry of Finance, about the funds that will be needed,” he said, noting that “the issue of the tourist police was one of the demands of the free province of Famagusta but the coronavirus pandemic did not allow us to implement it. & nbsp;
He added that the second way the Ministry of Tourism can help is to provide the information needed by the Municipalities of the Free Province of Famagusta regarding the comments of visitors on the internet.
As he explained, the Ministry of State purchased services from a digital evaluation platform of Cyprus as a tourist destination, through which it is possible to monitor the comments posted by visitors on the Internet about restaurants, bars, beaches and points of interest, receiving a rating for each business./p>
He also noted that “the Ministry of State is given the opportunity through this platform to have an overall score for each region, for each ETAP and even for each Municipality or Community. We are at the disposal of Ayia Napa and the whole free province of Famagusta to provide any information needed, regarding the comments of the visitors on the internet “. & nbsp;
Savvas Perdios also described the Ayia Napa marina as a “jewel and a fantastic project” and expressed the appreciation that “the beginning of achieving this vision is the creation of quality infrastructure in our areas” since as he explained “the more we upgrade businesses but and the aesthetic image given to the tourist, the easier it will be to respect the area he visits “.
He assured that the Ministry of Tourism” will always be by the side of all those involved in tourism, especially in the free province of Famagusta ” . & nbsp;
In his greeting, the Chairman of the Energy, Trade, Industry and Tourism Committee of the Parliament, Kyriakos Hatzigiannis, stated that “we have invested in infrastructure, in people and in the system itself and it makes us proud to say that whatever conditions in each time environment we are capable and we have the will and the will to face it. “
” Regardless of the facts of the war, the accuracy and any other developments that follow, we are determined to roll up our sleeves and to give the battle for this year as well as for the next tourist year “, he said.
Addressing the Deputy Minister of Tourism, he noted & nbsp; that “for the first time in this place, a comprehensive policy and a complete planning for our tourism product are being implemented”. He congratulated Savvas Perdios “who holds the wheel and makes the difference, both for today and for the next period” and called on the leaders of the Local Government and those involved in tourism to cooperate with the Ministry of Tourism to have the best possible results.
Mr. Hatzigiannis also expressed the belief that “there is a need for the institutionalization of Cypriot hospitality which is the result of thousands of years and which has convinced everyone, hundreds of millions of people who passed through Cyprus, however to date has not been institutionalized to define what exactly is Cypriot hospitality and apply it on the basis of a standard “.
“This issue will be one of my priorities in Parliament,” he said, wishing “the necessary cooperation with the Ministry of Tourism to proceed with the creation of the model of Cypriot hospitality.” & nbsp;
The Mayor of Ayia Napa, Christos Zannettou, said that “the & nbsp; tourism industry is one of the most important pillars of the economy of Cyprus, and is inextricably linked to the socio-economic, cultural, cultural and environmental sectors. “The pandemic, the Russo-Ukrainian war and the rapid global developments are creating a highly competitive environment that we are called upon to cope with.”
After saying that “most travelers respect the culture, the culture, the life of local families and local businesses” he noted that “unfortunately there are still many who forget the good practices of tourism and follow wrong behaviors. That is why the Municipality of Ayia Napa is launching a new communication campaign focused on tourists, with the aim of making Ayia Napa a model, attractive, innovative and quality tourist destination. “
Referring to the awareness campaign entitled Enjoy Respect Ayia Napa, Christos Zannettou said that “the Municipality, through the promotion and implementation of both the Code of Ethics and the Ayia Napa Tourism Code of Conduct, intends to help tourists understand the local , to sensitize them and at the same time guide them towards the adoption of responsible & nbsp; behavior and respect for fellow human beings, the environment and the cultural heritage “.
The “Ayia Napa Code of Ethics for Tourism” was analyzed by the coordinator of the presentation, Polis Kallis, who among other things stated that “the vision of the campaign is to make Ayia Napa a model, modern, attractive and quality tourist destination, while a Commission mission will handle Code is to & nbsp; provide guidelines to entrepreneurs, employees and visitors for respect for its people, culture and environment. “
The aim of the campaign, he continued, is its success and reputation Ayia Napa, as a tourist destination, beyond laws and regulations, which in most cases are not easily applicable.
Regarding the guidelines, Mr. Kallis noted the hospitality, ie that the visitor can experience excellent services and care, security, ensuring peace, public order and the cosmopolitan environment, the determination to protect the tourist experience and reputation, the sustainable well-being of citizens, businesses and the environment & nbsp; and the continuous improvement and upgrading of the innovation of the tourist experience.
The #enjoyrespectayianapa campaign was presented by RedWolf CEO Konstantinos Daltas, who stated that “the need to upgrade Ayia Napa's tourism product, the protection of the destination, and the brand name of the Municipality requires the creation of a strategy for “Raising the awareness of the visitors of the Municipality”.
“The Code of Conduct for the tourists of Ayia Napa is an essential tool that will play a key role in improving the experiences of the tourists themselves in Ayia Napa”, he said.
He added that the new Ayia Napa campaign was based on the digital rebranding of the Municipality abroad as a tourism product, with the Always Ayia Napa project, which started in 2018. Today, he said, & nbsp; “the information and awareness campaign will follow the visitors of Ayia Napa Napas before the trip, by creating a campaign on Social Media, in local Media of the target countries and in booking sites, by distributing information material to the agents about what is allowed, what is forbidden and what the visitor can gain from his good behavior and preparation of material in the form of a newsletter and in consultation with the hoteliers of the area, so that each visitor who will book a room for his vacation will receive it “.
He also stated that” the visitor all the way from the airport to Ayia Napa through the billboard campaign will & nbsp; get in touch with Enjoy & amp; Respect, while Public Transport will also convey the message to the visitors of Ayia Napa, with signs at the bus stops and outside, with signs in central parts of Ayia Napa, beaches and attractions that will inform visitors about the campaign, while information material and flyers will be available in central parts of Ayia Napa, in stores & nbsp; hotels and restaurants.
As Mr. Daltas said “the visitor will forever carry the memories he managed to leave unchanged by acting responsibly through Enjoy & amp; Respect in Ayia Napa. At the same time, a Gamification system will be developed to provide incentives to reward the good behavior of tourists “, he concluded.