Presenting the new visual identity and the new promotional film
The renewed visual identity of Zorpas Ovens, which is designed based on the Group's strategy and vision to offer an unrivaled and comprehensive experience to consumers, was presented at an event held on Wednesday, May 17, 2023, at the new stage of THOK in Nicosia .
The event was attended by business and political actors, partners of the Group and representatives of the Mass Media. The guests were welcomed with short greetings by the President of the Group, Mr. Costas Zorpas, and the Executive Director of the Industrial Unit, Mr. Tasos Zorpas, who referred to the history of the company and thanked the consumer public for the unfailing trust and support shown, these 48 years.
Afterwards, the Marketing Manager of the Zorpas Group, Mrs. Sofia Tsene, presented the philosophy of the new visual identity and the steps taken to renew the Zorpas Ovens brand. “Recognizing the need for renewal, we created the new era of the ZORPAS Ovens brand. An era marked by a complete rebranding, with a new dynamic image that expresses the development, evolution and expansion of the brand, but at the same time refers to its history, on which the relationship of trust it has with the public is founded”.
As Ms. Chene noted, the new communication is not only about our image but also about the essence of who we are. “Based on truth, moments and emotions, our goal is to keep up with new trends and contemporary needs of the public. To become an integral part of his daily life, offering not only tasty products but also an unrepeatable sensory experience”.
Mr. Dimitris Zorpas, CEO of the Group, stated that the renewal of the image of Zorpas Ovens is not only in the communication of the brand but also in its overall strategy. “Our goal is to offer an upgraded experience to our customers, by renovating stores and opening new ones, strengthening our network but also offering services that make every consumer visit to Zorpas Ovens even easier and more enjoyable. In the last 3 years, said Mr. Zorpas, we proceeded to open 7 new stores, in more than 14 renovations, in the renewal of the bakery department with service from specialized staff, in the operation of the pre-order service click & pick and recently the delivery service.
Referring to the next development moves of the Group, Mr. Zorpas revealed that in a few days another Zorpas Bakery will open its doors in Latsia, while two new stores in the United States of America are also in the works. He also made special reference to the adoption of a new environmental approach and new technologies through the Group's stores. Among other things, new methods of production, pollution control and keeping energy consumption low were adopted, while targeted measures were taken to save energy and reduce the carbon footprint of the stores.
Our permanent goal, said Mr. Zorpas, is to be an ecologically aware company that contributes to the development of the Cypriot economy, helps society, offers jobs and contributes to the creation of a more auspicious, secure and healthy future for our children. “Our promise is to continue walking with the same values and to evolve. Enjoying the now, providing for tomorrow”, he concluded.
A special place at the event was the screening of the new advertising film of Zorpas Ovens entitled “Enjoyment for every now”, which highlighted the new visual identity of Fourni Zorpas and the trust with which Cypriot consumers surround the Group.