An international distinction and a great success for the “Proud of our Firefighters” campaign is its selection and publication in the Ads of the World Highlighted! The international platform that celebrates creativity singled out the “Proud of our Firefighters” campaign which was made to honor the people of the Cyprus Fire Service.
The campaign, which impressed and went viral on social media, is an initiative of the Lifepharma company, a member of the MSJ Group and representative of the Nurofen brand in the Cypriot market. The Summercliff advertising company undertook the creation of the campaign and the production of the award-winning film, while members of the Cyprus Fire Service were the real protagonists.
In particular, the campaign, which includes the production of a four-minute film, was selected to be featured in the Ads of the World, Highlighted Section, a compilation of the best ads in the world! This section highlights the campaigns that stand out for their excellence, according to Ads of the World part of the Clio Network.
The film emphasizes the human firefighter and the multifaceted work of the Fire Service. The central hero of the story is a fireman who travels back to his own, childhood memory strongly engraved in his mind and which inspired him to follow the profession of Fireman. For the purposes of the filming, controlled rescue scenes were set up by members of the Fire Service to dramatize the multifaceted work they are required to perform every day.
This distinction is the result of the exceptional work and cooperation of the Summercliff team. , which always works with dedication and consistency, of the Lifepharma company and the Nurofen brand and the Cyprus Fire Service who together managed to create a campaign worthy of worldwide recognition.
See here the post on “Ads of the World: https://www.adsoftheworld.com/campaigns/proud-of-our-firefighters
