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Next Previous Partition: They are looking for us on the internet, to take advantage of it internet, take advantage of it
Speaking from Athens, Mr. Perdios reminded that Cyprus shows increased dynamics in Google searches, while based on the data for the first four months of the year, tourist arrivals are estimated at about half a million, which corresponds to 70% of the corresponding period. of 2019, the year with the highest record of tourist arrivals on the island at a time when in the first months of the year, Cyprus had a strict entry protocol to the country that required a double coronavirus test even for vaccinated citizens.
“This performance is not bad and gives us optimism for the future and this is further strengthened by Google searches,” he said.
Mr. Perdios reminded that the April searches for Cyprus were 25 % above April 2019, a performance that was recorded despite the fact that Russia and Ukraine had been removed due to the war in this country and the sanctions of Moscow.
He also noted that in April the searches reached 1.5 million per week, which, he added, indicates that there is a demand for travel (pent-up demand) that had been trapped in previous years due to restrictions on Covid-19. He also said that the increase in searches showed that specialized campaigns abroad, the implementation of digital and targeted promotion campaigns, contacts with new markets and the actions of the State Department to change the tourist identity are paying off.
“Certainly not all arrivals will be made but this shows interest in Cyprus. “Every search is an opportunity and we must all work together to turn searches into bookings,” he added. Basilio, noting that the important thing is that the shares of other markets have increased, limiting the share of the United Kingdom, the largest traditionally market of Cyprus.
“We have boosted demand for Cyprus from all other markets, something we have been trying to achieve in recent years,” said the Undersecretary of Tourism. % from the Nordic countries, 9% from Poland, 6% from France, 6% from the USA, 5% from Israel, 4% from the Netherlands, 4% from Austria, while Switzerland, Greece, Hungary and Belgium have from 3%.
Moreover, Mr. Perdios said that “huge increases” are recorded in the search for car rentals, various activities on the island and short getaways. “It shows that we have begun to attract interest from nearby countries for short vacations and solo travelers”,
Regarding Greece, Mr. Perdios said that the State Department is implementing an intensive action to enhance arrivals, which in the quarter January-March 2022 corresponded to 10% of total arrivals, adding that air connectivity has been strengthened, while further prospects “Greece never has 10% of arrivals, if this share remains for the whole year then it will be a very good year for the Greek market,” he added. .
Since yesterday, Mr. Perdios had contacts with travel organizers and attended an event for specialized travel agents and media in Greece.
Besides, the Deputy Minister of Tourism will go with the Minister Transport at the end of May in Saudi Arabia with the aim of taking the next step in the air link between the two countries, he said. In mid-June, he will travel to France again for a follow-up visit, while a Memorandum of Understanding will be signed with the Alsace tourism agency in the field of special interests and to enhance the country's visibility.
“For this summer I think we did what we could do. From now on, our work is focused on winter and the future “, he concluded.