Dora Christodoulou
The goals of the tourism industry are to reduce seasonality, dependence on the markets of the United Kingdom and Russia, as well as to attract tourists of a higher economic class.
The president of PASYXE Paphos, Thanos Michailidis, stressed this while speaking to “F”, estimating that the achievement of these new goals shields the tourism industry for good, regardless of unexpected problems such as the pandemic.
In the near future, stressed the president of Paphos hoteliers, the goal can not be other than to achieve in 2022 the smallest possible deviation from 2019 in terms of visitor arrivals.
“In order to achieve this goal,” he said, “structural changes in consumer behavior must be taken into account, but also to be able to modernize our product, communicating with the modern tourist and his specialized desires.”
Thanos Michailidis particularly stressed that an aggressive campaign should be launched to market the Cypriot tourism product in foreign markets. And a necessary condition for such a thing, he concluded, is the further development of the air connection of Cyprus with main markets.
