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Next The Greek Siris in his hands Fotiadis Group HOME • INSIDER • BUSINESSES • The Greek Siris in the hands of the Fotiadis Group
Further The Cypriot group Fotiadis, which recently acquired 100% of the shares of the microbrewery, Siris, which is based in Serres, sees the scope of development of its activity in the Greek market.
The same At the moment, the strategic pillar for the expansion of its dynamics in other sectors is the market of bottled water in Greece.
In this direction, the group is in search of the acquisition of a company based in Greece and activity in this sector, something that the head of the group, Pavlos Fotiadis, told reporters.
First investment in production in Greece
The acquisition of Siris, which produces beers under the Voreia brand, is the first investment in production in Greece. The goal is in the near future the further development of the Serrai microbrewery, with Pavlos Fotiadis, stating that this sector has brought new data for the beer market worldwide.
The group in Greece operates through the subsidiary of Beverage World in the field of distribution of alcoholic and non-alcoholic beverages, coffee and tea.
Sectors in which he also has a presence are those of real estate through the subsidiary Emerald Developments, where he has already developed residential projects in our country and specifically in Glyfada. Another pillar of business activity is the insurance sector.
The consolidated turnover of the group, which is present in five countries including Cyprus (Greece, Romania, Slovenia, Croatia), amounts to 400 million. In terms of the turnover of the subsidiary Beverage World in Greece, in 2021 it amounted to 50 million euros, from 40 million euros in 2020, while in 2022 it is expected to move to levels of 2021.
It sells Gruppo Campari alcoholic beverages such as Apleton, Grand Marnier, Wild Turkey and Crodino in Greece. She sells Lavazza coffee in the cafe, while she also has Heraclea tea in her portfolio. the production of beer, Leon, which was the first to be produced in the country.
In 1969 he opened a newer brewery and today he is a producer and distributor of Carlsberg in the Cypriot market, while maintaining activity in water bottling.
Siris Microbrewery's story began a few years ago with its founder Giannis Marmarellis, who remains in the company as a consultant for the next two years based on the agreement signed between the two parties and with the prospect of expanding cooperation with the Fotiadis group.
Γ. Marmarelis: Why I sold the company to the Fotiadis group
The founder of the Siris microbrewery, Giannis Marmarelis, noted that the reason he sold his business to the Fotiadis group was because “I wanted to ensure a level of sustainability for the company and its future.
I always believed that in order to continue to exist, an alliance with a big player would have to emerge, to remain a small independent company with such small shares , it was like chasing our tail “.
Source: Capital.gr
