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The “smart” digital campaign of ETAP Paphos has been completed

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Ολοκληρoθηκ&epsilon ; η «Εξυπνη» ψηφιακor εκστρατεΙα τ ης ΕΤΑΠ Παφου

The Tourism Development and Promotion Company of the Paphos Region with the support of the Deputy Minister of Tourism completed on December 15 "intelligent" digital campaign on YouTube using for the first time Channel Factory, a platform that ensures in each campaign the brand of the destination, the contractuality of the information and guaranteed performance.

According to a statement, the campaign started on October 15, 2022, peaked in November and ended on December 15, 2022, focusing on major or emerging markets such as the UK, Germany, France and Poland.

For more effective targeting, three short videos have been created that promote the Paphos region as a year-round tourist destination with the ultimate goal of raising the awareness of the destination and increasing the number of visits throughout the province. Through this "smart" digital campaign, ETAP Paphos was able to target a specific audience with a predefined profile, taking into account a number of competing destinations.

As reported, the campaign has been very successful and has exceeded its goals. Indicatively, more than 560,000 unique potential visitors have received the e-campaign messages, while more than 500,000 complete views of the videos have been recorded. At the same time, the Visitpafos YouTube channel was significantly strengthened with large increases in new and repeat viewers as well as viewing time/duration.

Similar campaigns will be carried out in the following years, while for 2023 within the framework of the actions to promote the title of the European Capital of Smart Tourism based on the latest decision by the Board of Directors of ETAP Paphos, a specialized campaign will be carried out that will bear the logos of the Capital of Smart Tourism, the announcement concludes.

Source: KYPE

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Source: www.sigmalive.com

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