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TV without Sound from P&G on the occasion of World Hearing Day

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Τηλεοπτικχ ωρiς Orχο απo την P&G με αφορμor την Πα&gamma ;κoσμια Ημeρα Ακοor&sigmaf?

P&G, on the occasion of the World Day of Hearing on March 3 demonstrates its commitment to promoting inclusion and equality, announcing the initiative to release all its television spots with integrated subtitles in Cyprus .

In the context of World Hearing Day, P&G chooses to embrace all television viewers by presenting for the first time in Cyprus a television spot with built-in subtitles and without sound. This initiative ensures that every viewer, regardless of hearing impairment, will enjoy a complete viewing experience with inclusion at the core. On March 3, all TV viewers become active recipients of a new generation in advertising.

This initiative by P&G becomes even more resounding after it introduces integrated subtitles in all television commercials of the brands Pampers, Ariel, Lenor, Gillette, Venus, Fairy, Always, Head & Shoulders, Pantene, Tampax, Viakal, Oral-B and Old Spice. This entire effort is part of P&G's broader mission to promote equality and embrace diversity. With the support of its consumers and partners, P&G creates an inclusive society where every voice is heard and every individual difference is recognized and embraced.

Source: www.kathimerini.com.cy

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