7 & March 9, 2023
The Versatile Municipal Center of Nicosia, in collaboration with the Cyprus Institute of Marketing, within the framework of the “Information and Training Center for Employment and Entrepreneurship – KEEAED” Project, are co-organizing a two-day program of workshops entitled “Digital Marketing” on Tuesday 7 and Thursday 9 March 2023 and hours 10:00 – 13:00.
Specifically, the following workshops will be presented:
Tuesday, March 7: “Basic skills and tools for a digital marketer”
Speaker: Loukas Charalambidis
Description:
During the seminar we will explore the multitude of online channels (channels) as well as tools (digital tools) that we have at our disposal for creating content and online campaigns.
But how do we choose the right channel to communicate our product and in what ways can we maximize its performance?
– Ways to choose the right channel for the right audience
– Social media in Cyprus and their main uses
– Measure – Evaluate – Campaign Optimization
– Overview of the most important digital marketing tools
Thursday March 9: “Storytelling, using the right words for the right audience”.
< p>Reporter: Dr. Myria Kakali
Description:
During this seminar we will explore the use of storytelling in digital marketing, but also the importance of understanding the profile of our audience.
How can we identify different groups of consumers online? How can we create the right story for each consumer after understanding the customer experience journey from their perspective?
The seminars are FREE and targeted at vulnerable population groups (unemployed ,recipients of EEE welfare benefits, young people, single parents, former drug users, immigrants and Third Country Nationals, people aged 50+, illiterate, disabled), Nicosia citizens.
For seat reservations and information< /strong>, contact us now at
phones:22797850/820
- E-mail: polidinamo @nicosiamunicipality.org.cy
- Address: Trikoupi 129, 1016, Nicosia
Registrationat the following link
https://docs.google.com/forms/d/e/1FAIpQLScBMzDwBKDp6mPu0eNooDxhzormmp9bvT5bWZT3EoeEbLlTAw/viewform?usp=sf_link
First come first served.
project is co-financed by the European Regional Development Fund of the EU, the Republic of Cyprus and the Municipality of Nicosia, in the context of the implementation of the Strategy for Integrated Sustainable Urban Development of the Municipality of Nicosia and specifically the projects implemented under the Investment Priority 9b.
Beneficiary: Municipality of Nicosia
Implementing Body: Multipurpose Municipal Center of Nicosia
