In its early years, the studio produced mostly low-budget productions, leading Con and Bradt to rename their company Columbia Pictures in 1924.
Their name and female logo bear the name of Columbia, which is the most forgotten female symbol in the United States.
The Columbia Pictures logo – which over the years has undergone five major revisions – is a woman wearing a torch and wearing a tunic and, as mentioned, represents the Columbia, a personification of the United States.
Originally in 1924, Columbia Pictures used a logo with an ancient Roman holding a shield in her left hand and a grain of wheat in her right hand.
The woman wore traditional women's clothing in ancient Rome.
Image based on actress Evelyn Venabl e, best known for giving her voice as “The Blue Fairy” in Walt Disney's “Pinocchio”.
< p>The logo changed in 1928 with the woman wearing the US flag wrapped around her and holding a torch high and for the first time, the name Columbia Pictures appears above it.
The current logo was created in 1992 and used in movies the following year, when Scott Mednick and The Mednick Group were hired by Peter Gamber to create logos for all of Sony Pictures' entertainment properties.
Mednik hired New Orleans artist Michael Dees to digitally repaint the logo and return the woman to a “classic” look. Michael Dees hired Jenny Joseph, a graphic artist who worked for the Times-Picayune for the logo.
Due to time constraints, she agreed to help with her lunch break.
The original Lady Columbia, as we said, was dressed in the American flag, but Dess was instructed to change the color to white, orange and blue and not to use the “star”.
In a 2013 interview, Dees said she could not recall whether this was due to legal or commercial issues. , which had been converted into a small, makeshift photo studio. Michael later arrived with a box of croissants to begin the photo shoot.
“When the amazingly talented illustrator (and friend) Michael Dees asked me to take reference photos for a painting, I had no idea how iconic this work of art would be,” Anderson said.
“A colleague, “Times-Picayune's web designer Jenny Joseph was the perfect model and the rest is history,” Dess added.
It's the only and last time Joseph posed as a model, but millions of people have seen her face in the last 25 years every time they watch movies.
“The meeting with Jenny Joseph was a godsend. She is a generous, kind and timelessly beautiful girl. “She had never worked as a model before and has never done so since,” Dess said in an interview.
In the quietest moments between photos, Jenny would sit down exhausted.
When was it that Katie instinctively pushed the button on her camera and recorded a A rare sight of a woman with a torch resting.
In 2012, Jenny Joseph gave an interview to WWL-TV.
“So we did it during my lunch break food. They wrapped a sheet around me and I was holding a simple desk lamp, a table lamp. And I was just holding it high. We did this with a light bulb. “
” I never thought it would reach the big screen and I never thought it would exist 20 years later, and I certainly never thought it would be in a museum, so “It's fun, it's satisfying,” said the creator of the famous Columbia logo, reminiscent of the Statue of Liberty, Michael Dess.