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Wednesday, April 24, 2024

Young Lions 2024 Cyprus – Successfully completed

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8 young people were selected, who will represent Cyprus at the Cannes Young Lions Competition, in Cannes

Young Lions 2024 Cyprus - Ολοκληρoθηκε μεεπ ιτυχi&alpha?

This year's Young Lions 2024 Cyprus competition was held by the Cyprus Advertising – Communication Association (SDEK) with the co-organizer of the Press and Information Office and with a number of entries that exceeded any previous one.

The 8 winners, who are given the opportunity to present their work internationally, were selected by a jury consisting of 22 renowned executives from the field of advertising, communication, universities and the event's sponsors, as well as representatives of NGOs (ADPY Cyprus and BirdLife Cyprus ), who gave the participants the brief. They are:

  • Film Category: Antonios Kotsonias (Partners Connected Communications), Andreas Grigoras (Freelance),
  • Digital Category: Nina Tsilidou and Maria Kosmas (Innovation/Leo Burnett),
  • PR Category: Panagiota Karaphyllis and Anastasia Kremastou (Action Global Communications)
  • Design Category: Ilias Pyrgou and Konstantina Ilias (Action Global Communications)

Young Lions 2024 Cyprus - Ολοκληρoθη&kappa ;ε με επιτυχiα

The first winners to travel to Cannes: From left to right: Film Category: Antonios Kotsonias (Partners Connected Communications), Andreas Grigoras (Freelance), Digital Category: Nina Tsilidou and Maria Kosmas (Innovation/Leo Burnett), PR Category: Panagiota Karaphyllis and Anastasia Kremastou (Action Global Communications), Design Category: Ilias Pyrgou and Konstantina Ilias (Action Global Communications).

The 2nd and 3rd place winners are: Stavris Christou and Konstantina Kaili – Partners Connected Communications (2nd place Digital category), Stelios Papageorgiou – Freelance and Andreas Vassiliou – Freelance (2nd place Film category), and Artemis Papazachariou and Elena Abu Rumman – Action Global Communications (3rd place Digital category).

Young Lions 2024 Cyprus - Ολοκληρoθη&kappa ;ε με επιτυχiα

The 1st, 2nd and 3rd prize winners: From left to right: Stavris Christou and Konstantina Kaili – Partners Connected Communications (2nd place Digital category), Andreas Grigoras – Freelance and Antonios Kotsonias – Partners Connected Communications (1st place Film category) , Nina Tsilidou – Innovation Leo Burnett (1st place Digital category), Stelios Papageorgiou – Freelance and Andreas Vassiliou – Freelance (2nd place Film category), Maria Kosmas – Innovation/Leo Burnett (1st place Digital category), Panagiota Karaphyllis and Anastasia Kremastou – Action Global Communications (first place PR category), Ilias Pyrgou and Konstantina Ilias – Action Global Communications (1st place Design category), missing from the photo are Artemis Papazachariou and Elena Abu Rumman – Action Global Communications (3rd place Digital category).

An important role in the contribution and holding of this year's Young Lions Cyprus was played by the sponsors of the big event, who embraced and supported young people, creativity and innovation and are: Gold Sponsor – Bank of Cyprus, Silver Sponsors – LEON, OPAP Cyprus, Bronze Sponsor – Digital Tree.

The winners of the 2nd and 3rd categories received gift certificates from the Mall of Cyprus.

Presidency & Organizing Committee

The President of Young Lions Cyprus 2024 Xenia Hatziioannidou, having recently taken over the General Directorate of Innovation/Leo Burnett, says: “Together with the organizing committee, we started the preparation of the Young Lions Competitions Cyprus 2024, with the aim of enhancing recognition and credibility of the institution. With hard work and a spirit of camaraderie and cooperation, we managed to achieve our goals. In addition, the introduction of innovations such as digitization and the new evaluation system eventually led to the creation of a popular competition with record entries. We hope that this year's success will be the beginning of establishing the competition as a timeless platform of expression for the young creators of Cyprus. YOU Cannes!”.

Young Lions 2024 Cyprus - Ο&lambda

It is worth mentioning that the concept, narrative and amplification of the campaign were edited by Innovation/Leo Burnet Art Director Savvas Pizio and the company's Senior Copywriter Konstantina Delimitrou. Furthermore, Oriana Ornithari, Natasa Savva and Jade Georgiou of Innovation/Leo Burnett worked tirelessly in the coordination and planning of the Young Lions Competitions Cyprus 2024. Marios Tsiartas of Red Wolf and Christina Scordis of DELEMA McCANN and Anna also worked for the competition Sevastidou (Freelance).

Next to Leo Burnett stood executives with significant experience in the advertising industry, making up the organizing committee of Young Lions Cyprus 2024, supporting the evolution of the industry and the new generation in the field of advertising. They are: Joanna Kasoulidou (DELEMA McCANN), Rodoula Herodotou (Partners Connected Communications), Christos Skordis (Gnomi Integrated Communications), Konstantinos Kyriakou (TBWA/ENTELIA), Petros Ketteni (Action Global Communications) and Tasos Kostis (United Brains).

The presentation of the competition was undertaken by Georgia Anastasiou and Yiannis Petevis, whom the organizers warmly thank.

This year's innovations >

The competition was carried out by introducing a series of innovations, with important digitization of the process, from the expression of interest to the evaluation by the jury.

This year also introduced a new evaluation system based on specific criteria so as to ensure meritocracy and equal opportunities for all participants.

Furthermore, the whole event had almost zero expenses thanks to the small or large sponsorships that were given, as a result of which the amount of the entrance ticket of the 8 Young Lions, who will represent Cyprus in the international competition in Cannes, and the one student, who will travel with them to live the experience, will be covered.

Finally, for the first time the participants were given the opportunity to compete in 4 categories (Film, Design, PR, Digital).

On the occasion of the completion of the competition, the organizers extend their warm thanks to the Cyprus Advertising-Communications Association (SDEK) and its president Despo Lefkaritis, as well as to the largest advertising agencies in the country who offered the framework for their people to participate and also contribute financially to the institution. Also to the big local brands that supported as sponsors and stood sensitively next to young people, creativity and innovation.

Young Lions 2024 Cyprus also thanks the media for offering free time to run the campaign in order to publicize the institution in Cyprus and give it the prestige it deserves as well as its partners, from every specialty: photographers, videographers, typography, recording studios, catering suppliers, technology companies.

The competition took place in the EAC building, which was dressed in the strong branding of the Young Lions. The company 1012 media contributed to the welcoming atmosphere with their holograms, while the attendees had the opportunity to enjoy coffee and sandwiches from COFFEEHOUSE and beers from the sponsor LEON.

Young Lions 2024 Cyprus - Ολοκληρoθη&kappa ;ε με επιτυχiα

Website: https://younglions.cy/

Facebook: https://www.facebook.com/younglionscy

Instagram: @younglionscy

Here are videos from the Young Lions 2024 Cyprus competition:

Video of the day: https://youtu.be/50_ZGsKPXNw?si=JhLODilNMtgqb2VE
TC video interview: https://youtu.be/vxWt132xJaY?si=Tdfq8BwH9bfD-VI8
LEON video interview: https://youtu.be/Vuq9cTWdaeA?si=vcma4d53w1pvnzqa
EAC video interview: https: //youtu.be/e1rHJ3Gyfz4?si=ZxR3QfzJayiEZAw9
OPAP video interview: https://youtu.be/j-i_NOhdWxM?si=X39G8cknSkia4E5E
President video interview: https://youtu.be/8pBzIlAuGSc?si=m7IjuHwr2YzkAOWi

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Source: www.kathimerini.com.cy

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