The event was presented by Innovation Leo Burnett
Impressed by the annual favorite event Audi & Wine which captivated the friends of Audi and Unicars, which included disruptive electrification experiences, which had as its canvas the incomparable natural beauty of Cyprus.
With Innovation Leo Burnett framing the event and message “Life is calling”, for the same event in 2017 as the launch of the new Q5, it evolved into “A better life is calling” as the focus today is on sustainable mobility.
With the theme of electrification and the Audi e-tron series of pure electric cars, Innovation Leo Burnett created a series with innovations and an emphasis on experience in a new exciting realization and interactive installations in the Cypriot nature. Continuing its “Local Legends” initiative, it once again teams up with Cypriot artist Silvio Rusmigo to create exclusive local content for Audi through a unique 3-day trek. An excellent pairing, the material of which overwhelmed the venue of the event, causing a lot of positive impressions and comments from those who attended the event.
In the spotlight, the two unique experiential installations designed by Innovation Leo Burnett, for the guests to get to know the new Audi e-tron better. “Enter the Harmony” invited visitors to get into the car and experience its vibes for themselves. The sounds and aromas of nature, combined with the mesmerizing images of the landscapes of Cyprus that were projected in the space, composed a complete enchanting atmosphere. At “Reflections of the Future” each guest could see themselves and the car together in nature, since it was set up between a series of specially placed mirrors.
The friends of Audi and Unicars lived another unique experience, characteristic that makes Audi & Wine a favorite event that everyone looks forward to, just like the Innovation Leo Burnett experiences.
A few words about Innovation Leo Burnett
Innovation Leo Burnett has been active in communication and advertising since 1998. It belongs to international network Publicis Groupe representing Leo Burnett and Starcom in Cyprus. With numerous distinctions, highly experienced staff, great expertise in digital and major brands in its clientele, it offers integrated 360° communication solutions distinguished for their creativity and innovation.
< iframe width='300px' height='500px' src='https://www.adstorebluebird.cy/api/banner/ServeBanner?zoneId=2734' frameborder='0' scrolling='no'>
