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Hellenic Bank together with Mastercard®'s Priceless Planet Coalition celebrated Earth Day

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<p>For the 4th year in a row, Hellenic Bank actively participates in Mastercard®'s global initiative Priceless Planet Coalition, as the only Bank in Cyprus.</p>
<p>On April 22, 2024, Hellenic Bank celebrated World Earth Day for another year, simultaneously announcing the renewal of its partnership with Mastercard®'s Priceless Planet Coalition program. </p>
<p>On the same day, <strong >a pleasant surprise awaited passers-by outside various </strong> shopsof Hellenic Bank where its representatives were handing out pots with the message “Plant it Forward” and “Together for something good”. At the same time, on Monday night, the Hellenic Bank Administration Building will be lit up in green, the color symbol for environmental protection and environmental awareness. The actions were designed with the aim of raising public awareness of environmental issues as well as informing about Mastercard's Priceless Planet Coalition initiative.</p>
<p>Hellenic Bank is the first Bank in Cyprus to join the Priceless Planet Coalition network, an environmental initiative by Mastercard, created with the aim of coordinating the environmental actions of consumers, financial institutions, merchants and cities, in order to enhance results and positive impact of their actions, in terms of forest restoration, but also in the re-growth of forests in areas that are most in need. As a first step, the initiative has committed to planting 100 million trees worldwide. This action is done in collaboration with expert foresters from Conservation International and the World Resources Institute.</p>
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At the same time, in the framework of Mastercard's Priceless Planet Coalition Initiative, Hellenic Bank's local contribution to date has been great. Indicatively, in 2023, the project “Holistic Water Management of the National Forest Park of the Pedagogical Academy” was partially funded, an initiative of the Environment Commissioner and the Department of Forests. In addition, in 2022 he planted 1000 trees in the village of Tochni as part of the Tochni river bed regeneration project in the center of the village. The tree planting was done in collaboration with the Cyprus Philanthropic Association and the Forestry Department, under the auspices of the Environment Commissioner.

Environmental protection guides every aspect of the operation of the Hellenic Bank which implements sustainable operating practices, finances “green » businesses and participates in a series of initiatives and green actions.

More information can be found at www.hellenicbank.com/ppc

Source: www.philenews.com

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