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Wednesday, May 15, 2024
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A Year of Fresh Cypriot Milk ALAMBRA

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Mihalis Petrou, Commercial Director of ALAMBRA Dairy Industry, talks to us about one year of ALAMBRA Fresh Cypriot Milk

Ενας χρΕνος ΦρΕσκου Κυ πριακοΓλακτοΑΜΠΡΑ >Mihalis Petrou, Commercial Director of ALAMBRA Dairy Industry, evaluates the presence of ALAMBRA Fresh Cypriot Milk on the market, on the occasion of completing one year since its launch.</p> <p><strong>What were your expectations when before since a year you launched the fresh Cypriot milk Alhambra on the market?</strong></p> <p>Our unwavering desire and timeless pursuit is to offer the consumer quality, pure products characterized by authentic taste. And it is our dedication to maintaining traditional recipes and making quality products that has brought us to the high level and leadership position we are in today. It is for this reason that the world supports us and trusts us, in our every step, making our products among their top preferences. Therefore, our expectations – I would prefer and allow me to use the word target – could not be other than to acquire a significant share of the fresh milk market and become a major player in this sector as well. Undoubtedly, as a family, we seek the continuous development and upward trajectory of our company, we want to constantly evolve and be a leading player in Cypriot business.</p> <p><strong>And today, a year later, how do you assess its presence on supermarket shelves? What was the market's response?</strong></p> <p>The market responded extremely encouragingly from the very first days, which made us very optimistic and allowed us to be sure that consumers would embrace our new product this time as well. Deciding, as a company, to claim a share in the fresh milk market, offering the consumer an additional quality option, we had drawn up a strategic plan setting medium and long-term goals from the outset. So, based on the data so far, the response has been beyond our expectations and, therefore, this new step is considered a success. In fact, a few days ago, it received its first award, as one of the new products awarded at the Retail Awards for the year 2023, just one year after its launch.</p> <p><p><img decoding=

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Source: www.kathimerini.com.cy

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