The new campaign of Cablenet, the fastest growing telecommunications provider in Cyprus, is in the air. After the successful launch of Purple Max Internet and Purple Max Mobile that introduced the beloved character Maximus to the public two years ago, his long-awaited sequel is a fact. Through a series of TV spots in the form of episodes, the larger than life personality of Maximus introduces us to the innovative programs and benefits of Cablenet. The innovative Purple Trade-In service that encourages us to say “Thank you Ex” to our ex cell phone and immediately replace it with a new one, Replay TV that elevates the cinematic viewing experience again and again, the impressive sports content that brings the stadium in our living room, the flagship Purple Max Mobile plan – with everything Unlimited – and of course, the pioneering and world-award-winning Purple Max Internet service, stand out with humor and jokes that will be discussed!
And this time, Maximus is not alone. With him is his other half Cleopatra – the well-known Cypriot sportswriter Andrea Kafa – who is just as demanding as he is and of course enjoys only the best that Cablenet offers her. This duo came to leave an era.
The 360o communication designed by 4WiseMonkeys Cyprus consists of TV spots and digital materials. The television shows were directed by Paris El Said, while the multi-day production was undertaken by Semio Productions at the Boyana studios in Bulgaria.
Always committed to its goal of offering innovative products and services, Cablenet proves once again that practically brings to life the slogan of For A Better Life.
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