Innovation, a focus on cutting-edge technology, a customer-centric approach, human-centric character, but also flexibility and adaptability, are characteristics that have been linked to the rapid rise of start-ups. However, the philosophy that governs start-up businesses should not be their exclusive prerogative. Companies with a long history that adopt alternative approaches, similar to those of start-ups and dare to constantly explore new ways of doing things, manage to join the market trends. They thus gain a competitive advantage and build their resilience to the rapid changes in the business landscape. By adopting the principles of startups, adaptability, flexibility, innovation, and collectivity, a business has the potential to inspire, renew its corporate culture, fuel creativity, and create conditions for innovative collective action.
People are at the heart of how startups operate. The composition and dynamics of the group of people of a company, their flexible adaptation to new data, their knowledge and skills, are included in the “checklist” of success. In this context, the creation of strong bonds between the members of a team that shares a common vision and imbues it with their shared values, is the key to success.
The people of a group, of a company, are the ones who, with their critical thinking and vision, influence the corporate culture and create a start-up spirit in the business environment. Thus, the company manages to remain flexible while maintaining its ability to offer innovative solutions that meet consumer needs. Focused on people, today's businesses do not create value only with their economic displacement, but their brand is also established based on the social and environmental values they adopt.
The people of < /strong>Philip Morris and their shared vision
It is noteworthy that companies such as Philip MorrisCyprus, adopt a common vision shared by all employees, in whatever part of the pyramid they are. Their teamwork is based on their shared values with a purpose that is directly reflected in the transformation of the company itself.
H Philip Morris Cyprusuniquely combines the innovative features of a Start-Up and the experience of a multinational giant with the aim of the well-being not only of the company but also of its people. Philip Morris Cyprus employees with the support and experience of a pioneering experienced organization, have the opportunity to create, innovate, dare and experiment contributing to the company's vision, shaping a future without cigarettes.
This confirmation is given by the people of Philip Morris Cyprus themselves, after they awarded it the Great Place to Work® – Certified™ certification.for the second consecutive year. The leadership's ongoing commitment and strategic direction is centered on a core principle: people should work in a work environment that not only accepts their individuality and promotes their inclusion in a community of principles and values, but at the same time it pushes them towards their own personal success.
“At Philip Morris Cyprus we recognize diversity as our greatest strength and we work every day to integrate it into our working environment. This is not just a moral obligation, but a strategic necessity in the organization's transformation journey”, underlines the General Manager of Philip Morris Cyprus, Mr. Stavros Drakoularakos.
According to the survey, all people at Philip Morris Cyprus (100%) believe that they are treated fairly regardless of gender, age and/or sexual orientation. At the same time, the emphasis on social interaction and transparency is also rated highly since fairness (98%), camaraderie (98%) and leadership behavior (97%) are the characteristics that distinguish Philip Morris Cyprus in the eyes of its people .
Combining the “best of both worlds”, using experience and deep knowledge of the market, but also acting as a start-up, in 2016, PMI made its most significant turn, changing itself herself with the sole aim of creating a future without cigarette smoke. However, this transformation also took place in the work culture and corporate ethos. Because without its people, Philip Morris cannot realize its goal.
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