To celebrate Lunar New Year 2023, Bang & Olufsen is pleased to announce a limited edition collection inspired by the classic colors and elements of China's ancient Silk Road.
The limited edition Lunar New Year collection features five iconic Bang & Olufsen. BeoPlay A9 home speaker, BeoLit 20 portable speaker, BeoSound A1 portable speaker, BeoPlay H95 headphones and BeoPlay EX wireless noise canceling headphones.
The Silk Road spanned more than 6000 kilometers and played a central role in facilitating economic, cultural and political interactions between East and West for more than 2000 years. The importance of the Silk Road as a piece of history is still recognized today.
“Bang & Olufsen has always been dedicated to exploring the boundaries of Eastern and Western culture. We draw inspiration from the legendary Silk Road and have incorporated ancient Eastern charm into the design of this collection,” says Leon Tang, Marketing Director of Bang & Olufsen Great China.
Wandering the Silk Road, interpreting traditional aesthetics
Alongside The Silk Road, this new collection draws inspiration from the traditional Lunar New Year color palette of Lunar Red, Jade Green and Gold Tone. From the wooden legs of the BeoPlay A9 to the beautiful aluminum cases of the BeoPlay H95 and BeoPlay EX portables, the entire product collection embodies the theme.
Paying homage to Chinese culture, the collection also incorporates handmade leather knots , symbolizing happy reunions, in the designs of BeoSound A1 and BeoLit 20.
Even the product packaging incorporates the aesthetics of the traditional Lunar New Year. The elegant silk ribbon design, which adorns the cover of the BeoPlay A9, runs through each product packaging, creating a harmonious line and flow.
Celebrating with music, carrying songs into the new year< /u>
Bang & Olufsen is working with Chinese musicians Lumi Liu, Matt Lv and Corsak Hu to create unique content that celebrates the collection as well as the culture and traditions of the East in their communities and beyond.
“We were excited to the announcement of Bang & Olufsen to celebrate the Lunar New Year 2023 and its new collection based on Chinese culture, which will create a unique color aesthetic design in each model of this collection.” – commented Lefkios Theodosiou, General Manager of ASBIS KYPROS LTD.
You will find the new collection at selected resellersthrough the distribution network of ASBIS in Cyprus, Greece and Malta. For more information about ASBIS you can find on the website www.asbis.com.cy or call +357 25-257350, or via e-mail at [email protected] cy
ASBIS is a leading technology company specializing in in the distribution of technology products and systems, which it distributes in over 25 countries around the world, and is based in Limassol. ASBIS represents and distributes products from leading suppliers such as Apple, AMD, Dell, Intel, Microsoft, Tp-Link, Logitech, Samsung, Seagate, Ubiquiti, Sonicwall but also its own brands Prestigio, Canyon, AENO and Perenio. For more information about ASBIS you can find on the website www.asbis.com.cy or call +357 25-257350, or via e-mail at [email protected] cy